Positioning Early Innovation for Strategic Partnering: Building Advantage Before the Inflection Point

Session details:

• How BD teams can position assets to meet BD filtering criteria before diligence begins
• Translate scientific innovation into a clear, partner-ready narrative that resonates with BD decision-makers  
• Where promising assets fail to land due to misalignment with BD expectations—not science  
• Use IP, early data, and commercial signals to shape perception and reduce perceived risk  
• Know when to invest in positioning vs. when it adds unnecessary complexity or delays engagement