Optimizing Brand and Corporate Visibility in a Zero-Click World

Session details:

AI has fundamentally reshaped how health information is discovered and consumed. With an estimated 40 million daily health-related queries on ChatGPT alone, and a staggering 94% of AI search citations originating from owned and earned content, the traditional search funnel has collapsed into a “zero-click” experience. It’s no longer enough to just rank; you must be the answer. This session offers a call to action for healthcare communicators: Master Generative Engine Optimization (GEO) or get left behind. During this discussion, we’ll reveal actionable GEO strategies to proactively show up, establish authority and be the answer in AI search summaries.