Alice Harmon
Director Omnichannel Analytics & Strategy
Bio:
Alice is the Head of Omnichannel Analytics and Strategy at Lundbeck, where she works across marketing and commercial teams to strengthen performance through integrated measurement and advanced analytics. She focuses on connecting data to strategy, ensuring investment decisions are grounded in evidence and aligned to business impact.
With more than 20 years of experience in healthcare and life sciences, Alice specializes in translating complex analytics into practical direction that drives measurable results.
Prior to joining Lundbeck, she led Health and Non-Profit Analytics at Merkle, advising pharmaceutical manufacturers, health insurers, hospitals, and mission-driven organizations on enterprise analytics strategy and performance transformation.
Her work bridges analytics and commercial leadership, helping organizations move from reporting to activation in ways that meaningfully improve engagement with providers and patients.