Alison M. Tapia
Digital & Omnichannel Consultant
Bio:
Alison M. Tapia is an innovative commercial and omnichannel marketing leader with 25 years of experience driving revenue growth through strategic brand positioning, customer engagement, and data‑driven transformation. She has held senior roles at Dermavant Sciences, an Organon company, and AbbVie (formerly Allergan, Actavis, and Forest Laboratories), where she led enterprise‑level digital capabilities and high‑impact commercial strategy.
Alison has shaped the success of more than 25 product launches and built scalable, approved solutions that maximize channel investment and performance. Known for fostering cross‑functional alignment and translating complexity into clear, actionable strategy, she consistently elevates ROI, strengthens brand value, and accelerates impact across the product lifecycle.