David Encizo

Bio:

David Encizo is a strategic digital operations leader at Genentech, where he specializes in scaling media operations and data infrastructure within complex, regulated environments. With over 16 years of experience, David has a proven track record of navigating the "Build vs. Buy" dilemma—from developing proprietary marketing analytics products for startups to rationalizing and consolidating enterprise-grade toolsets at Wells Fargo to generate millions in savings. David’s expertise lies in integrating marketing automation, AI-driven workflows, and enterprise data warehouses to create a "single source of truth" for ROI optimization. He holds an MBA from the W.P. Carey School of Business and is a recognized leader in driving operational excellence through digital transformation.