Verl Allen

Bio:

Verl brings 20+ years of experience helping global brands transform digitally while at Ancestry, Omniture and Adobe. During this time, he helped accelerate the emergence and growth of SaaS applications within the enterprise while leading strategy and corp dev at Omniture and Adobe Experience Cloud and the successful acquisition of SaaS companies totalling over $3B in enterprise value. In 2018, he joined Claravine to address the emerging opportunity to support these same brands to address the growing challenge of data quality that was inhibiting their ability to achieve expected returns from their marketing and analytics investments. Today he serves as CEO at Claravine working with hundreds of leading global brands to address data integrity issues through the use of The Data Standards Cloud.