Bold Ideas Driving Impact in Pharma Marketing Campaigns

Session details:

• Explore how creative storytelling drives engagement with HCPs, patients, and caregivers
• Balance compliance and scientific accuracy while producing creative, memorable campaigns
• Integrate multi-channel approaches including digital, social, events, and patient programs for maximum impact
• Leverage data and audience insights to inspire creativity and optimize campaign performance
• Examples of campaigns that stood out, influenced behavior, or created real-world impact
• Push the boundaries with interactive content, immersive experiences, and emerging technologies