Panel: Voices That Matter In Breaking Through Amid the New Media Landscape

Session details:

Explore how advocate and patient influencers can amplify scientific and corporate messaging in an authentic, relatable way, helping companies connect with diverse audiences in today’s new media environment.

Key Takeaways:

• Identify and collaborate with patient advocates, caregivers, and other influences who bring credibility and influence with specific diseases area.
• Explore approaches for incorporating authentic advocate voices while maintaining corporate reputation and brand risk.
• Move beyond social media by utilizing voices into media storytelling, disease education, and corporate campaigns.