Why The Pharma Industry's GenAI Strategy Will Fail Without Clean Marketing Data

Session details:

This presentation positions why a clean data infrastructure is necessary for pharmaceutical marketers need before—and during—their AI transformation. AI's promise in pharma depends entirely on the data standards, taxonomy, and metadata management that most organizations lack. Verl will share pharma-specific examples to demonstrate why this industry's unique complexity, including compliance risk, makes this foundation even more critical.