Working Group: Steal This Use Case- A Rapid-Fire AI Lab for Pharma Teams 

Session details:

This fast-paced working group helps marketing leaders move AI from concept to execution. Participants will pressure-test a real AI use case, identify what makes it viable inside their organization, and pinpoint the biggest barriers standing in the way. Through quick peer feedback and a short, practical AI exercise, attendees will leave with clearer direction on where AI can deliver real value—and what they can do next to make it happen. 

• Define a clear, business-ready AI use case tied to a real marketing problem.
• Identify the organizational, data, and process barriers most likely to stall AI efforts.
• Apply some typical prioritization techniques to optimize investment and patient outcomes for your AI use case