Panel: Beyond Omnichannel: Design the Connected Customer Experience Pharma Still Hasn't Achieved

Session details:

• Orchestrate engagement across field, digital, media and medical channels
• Sequence content and interactions around customer behavior rather than internal plans
• Define the role each channel should play across awareness, consideration, action and follow-up
• Overcome the execution barriers that prevent coordinated engagement
• Examine emerging approaches that move beyond traditional omnichannel frameworks