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If Marketing Shows Up at Launch, It’s Already Too Late

Your AI Reality Check(list)

Spotlight Stage Presentation: Accelerate the MLR Process and Deliver Content Faster

When Everyone Agrees and Nothing Moves

Shaping New Markets, One Rare Condition at a Time

When the Door Is Closed, Change the Game

Medical Education as the Engine of Behavior Change Designing Scientific Engagement Around How HCPs Actually Learn

Why The Pharma Industry's GenAI Strategy Will Fail Without Clean Marketing Data

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Working Group: Level up Your Sandbox Skills: Practice, Play, and Perfect Cross-Functional Collaboration

Keynote From Culture to Connection Leading with Purpose in a New Era of Pharma Marketing

Keynote The Value of Involving Medical Affairs Earlier

AI in Medical Affairs Turning Insights into More Meaningful HCP Engagement

Aligning Science Across Teams: The Power of a Scientific Narrative Action Plan

Advancing Strategic Impact Through Externally Sponsored Research

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Keynote: Power of Narrative to Lead Through Uncertainty, Scrutiny, and Social Change

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Accelerating Biotech Success: Early-Stage Strategies to Stand out and Secure Funding

Initial Impressions Exercise: Conducting After-Action Reviews in BD