2024 Presentations
Please click the links below to access the approved presentations we were given permission to share.
- Case Study: Digital Engagement Based HCP Target Segments + Dynamic Activation Plans
Emily Martin, Associate Director, HCP Marketing, Digital, and Samarth Virk, Director, NPP, HCP Marketing from argenx - Navigating Disruptive Launches: Lessons Learned from the Trenches
Yaa Bruce, Advisor, SPARK at Stanford, and Former Senior Director, US Commercial Lead, Hemophilia Gene Therapy at Biomarin - The Value of a Bi-Directional Data Supply Chain to Accelerate a Hyper Targeted Rare Disease Oncology Launch
Matt Goff, Digital Marketing Lead, Coherus