2024 Presentations

Please click the links below to access the approved presentations we were given permission to share.

• Case Study: Digital Engagement Based HCP Target Segments + Dynamic Activation Plans
  Emily Martin, Associate Director, HCP Marketing, Digital, and Samarth Virk,  Director, NPP, HCP Marketing from argenx
• Navigating Disruptive Launches: Lessons Learned from the Trenches
  Yaa Bruce, Advisor, SPARK at Stanford, and Former Senior Director, US Commercial Lead, Hemophilia Gene Therapy at Biomarin
• The Value of a Bi-Directional Data Supply Chain to Accelerate a Hyper Targeted Rare Disease Oncology Launch
  Matt Goff, Digital Marketing Lead, Coherus