Jenna Rodeawald

Bio:

Jenna Rodeawald brings over a decade of experience in pharmaceutical and biotech marketing, with a strong emphasis on Direct-to-Consumer (DTC), Direct-to-Patient (DTP), and HCP non-personal promotion (NPP) engagement strategies. Her career spans leadership roles at BioMarin, Amgen, and Evofem Biosciences, where she has consistently driven growth, innovation, and HCP/patient activation through multi-channel campaigns, product launches, and digital transformation initiatives.

Jenna is passionate about harnessing innovation within the healthcare space to drive meaningful change for patients, especially in areas of high unmet need. She is recognized for leading omnichannel marketing efforts, and building high-performing teams, all while maintaining a strong focus on data-driven decision.

Jenna is also deeply committed to advancing gender equality, actively supporting Together Women Rise—a powerful community dedicated to achieving global gender equality through advocacy, education, and grants that empower women and girls in low-income communities around the world.

Beyond her professional achievements, Jenna is an adventure hiker, artist, and advocate for gender equality. She makes a difference in her community as an animal advocate, fostering dogs and supporting families at a local non-profit by volunteering as a fashion stylist—helping parents and kids feel confident and proud when they go to school and work. Jenna’s multifaceted interests and commitment to advocacy reflect her belief in empowering others and creating positive change both inside and outside the healthcare industry.