Aligning HEOR Content with Learning & Development to Scale Value Communication in Medical Affairs and beyond
Session details:
Medical Affairs has often been known as the bridge between R&D and Commercial partners within the Industry. The different teams within Medical Affairs are under pressure to move beyond content creation and demonstrate measurable impact, especially in how field teams communicate value in a consistent, compliant way. This session explores how HEOR and Learning & Development (L&D) can operate as true partners. They can build a competency model that translates evidence into field-ready individuals, strengthens scientific exchange, and scales value communication across the product lifecycle. With this foundational alignment, L&D can extend HEOR-informed training beyond Medical Affairs to broader cross‑functional teams, US and ex‑US, ensuring the entire organization is equipped to articulate value and impact across varied healthcare ecosystems.
- Recognize the enterprise‑wide importance of HEOR communication, ensuring HEOR insights inform decision-making across functions such as Commercial, Market Access, Policy, and Strategy to drive aligned value messaging and organizational readiness.
- Understand why L&D is essential for scaling HEOR-driven value communication, ensuring evidence is translated into practical, field‑relevant capabilities.
Explore practical models for embedding HEOR expertise within L&D frameworks to meet evolving scientific, economic, and payer-facing knowledge needs. - Examine competency models co-developed by HEOR and L&D that build confidence, communication proficiency, and practice-readiness for field teams.
- Learn how L&D can adapt HEOR content for cross-functional audiences, enabling teams to deliver consistent, high-quality value narratives across markets.
