Launch to Legacy: Driving Medical Affairs Impact Across the Product Lifecycle

Session details:

Medical Affairs sits at the intersection of science, strategy, and storytelling—playing a critical role long before launch and long after approval. This panel explores how Medical Affairs can help shape go-to-market models, inform launch strategy, and sustain product value across the lifecycle. Leaders will share how they’re redefining collaboration, evidence generation, and stakeholder engagement to ensure every phase—pre-launch to maturity—drives real-world impact for patients and partners. 

• Discuss how Medical Affairs can shape early go-to-market strategies to align scientific vision, field insights, and launch readiness.
• Learn how to integrate evidence generation, real-world data, and stakeholder feedback to evolve positioning and expand patient access across the lifecycle.
• Hear how cross-functional collaboration with Marketing, Commercial, and BD drives sustained product value long after launch.