When the Door Is Closed, Change the Game

Session details:

In many markets, getting face time with HCPs and institutions is harder than ever—access is limited, schedules are packed, and traditional sales models don’t always work. This discussion explores how marketing teams can step in when reps can’t, using digital, content, and omnichannel strategies to create “surround sound” influence. Attendees will hear real-world approaches for reaching hard-to-access HCPs, engaging the unknown or overlooked stakeholders on target lists, and equipping field teams with new ways to stay relevant and impactful. 

• Explore why traditional access models are breaking down and what that means for marketing’s role in HCP engagement.
• Learn how digital, content, and omnichannel strategies can influence decision-makers when reps can’t get in the door.
• Discover practical tactics for identifying, reaching, and engaging hard-to-find or previously unknown HCPs and institutions.