Build vs. Buy: Making Data Work for Pharma Marketing-

Session details:

• Evaluate the trade-offs between building internal data capabilities versus buying or partnering for data solutions 
• Discuss how control, customization, and long-term investment favor a build approach 
• Explore how speed, scalability, and specialized expertise make buying or partnering attractive
• Address integration, data quality, and usability challenges for either approach 
• Case studies where build or buy strategies drove measurable marketing impact