From Lab Bench to Market: Navigating the R&D-to-Commercial Journey

Session details:

Transitioning from a research-driven organization to a commercially focused company is a complex challenge that touches every function—from Medical Affairs to Marketing, PR, and Business Development & Licensing. This panel brings together cross-functional leaders to explore how to align strategy, evidence, and stakeholder engagement while maintaining scientific integrity and accelerating product impact. Attendees will hear real-world insights on overcoming hurdles, fostering collaboration, and driving success across the entire product lifecycle. 

• Explore how Medical Affairs, Commercial, PR, and BD&L can align early to support a smooth transition from development to launch without compromising scientific integrity.
• Hear real-world examples of how cross-functional teams overcame common R&D-to-commercial friction points and kept programs moving forward under tight timelines.
• Learn practical strategies for using evidence, insights, and stakeholder engagement to accelerate impact and sustain momentum across the full product lifecycle.